W HY PLANTING TREES IS GOOD FOR SUSTAINABILI TY We're thrilled to share some exciting news: ConferenceDirect is embarking on its first Carbon Neutral event! For our upcoming Annual Partner Meeting next week at the new Loews Arlington, we're taking proactive steps by purchasing carbon offsets. Our current initiative involves supporting a project focused on planting trees in Oregon. As someone who grew up in Oregon, I have fond memories of exploring its forests. However, with the growing impacts of climate change and wildfires, Oregon's forestation is under threat. By contributing to tree planting efforts in the region, we aim to mitigate these effects and support the restoration of Oregon's natural landscapes. Below are some key reasons planting trees is good for sustaiability. Carbon Sequestration : Trees absorb CO2 during photosynthesis, storing carbon and mitigating climate change. Air Quality Improvement : Trees filter pollutants from the air, such as nitrogen oxi

  GREENWASHING:  What is it and Best Practices to Avoid It As more and more companies are setting aggressive goals for sustainability it is important you do not “Greenwash”.   Greenwashing refers to the practice of presenting a misleading or false image of a product, company, or initiative as environmentally friendly or sustainable. To counter greenwashing and promote genuine sustainability, consider the following best practices: 1.        Be Transparent Be transparent about your sustainability practices and goals.  Make sure it detailed on your conference website. Provide clear and verifiable information about your environmental impact. Send recap to attendees once your impact report is complete. 2.        Get Event Certified: Obtain reputable third-party. Adhere to recognized sustainability standards to demonstrate a commitment to genuine environmental responsibility. 3.        Measure! Set clear, measurabl